How does a funeral home make money?
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The Secret: Why does the government require funeral homes to give itemized price lists?
Grieving families rarely compare and were often sold bundles. Decisions are made fast and emotionally. The FTC Funeral Rule lets families buy only what they want, and use a casket bought elsewhere. Source: Wikipedia – Funeral Rule (FTC)
Why They Stay: Why do families use the same funeral home for generations?
Trust and familiarity at a hard moment. Nobody wants to research during grief. Families return to the home that handled the last loss, and many prepay plans in advance. Source: Wikipedia – Funeral Rule (FTC)
Why They Leave: What's shrinking the traditional funeral business?
Rising cremation, often simpler and cheaper. NFDA projects US cremation at about 63% in 2025, roughly double burial, which eats into the high-value casket and service packages. Source: NFDA – Statistics (2025 Cremation & Burial Report)