⚡ Industry X-Ray

Decision-Making

What is anchoring bias?

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The Bias: In a classic study, spinning a wheel of fortune changed people's estimates of what?

The share of African nations in the UN. Tversky and Kahneman showed random numbers skewed later estimates. Source: Wikipedia – Anchoring effect

Where It Shows Up: Where does it show up?

List prices, salary offers, first bids. The first number sets the range of discussion. Source: Wikipedia – Anchoring effect

The Fix: Fix?

Make your own estimate before seeing anyone else's number. An independent estimate resists the pull. Source: Wikipedia – Anchoring effect

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