What is the framing effect?
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The Bias: "90% survival" vs "10% mortality": why do people choose differently?
The frame changes the feeling, not the facts. Identical information framed as gain or loss shifts choices. Source: Wikipedia – Framing effect (psychology)
Where It Shows Up: Where does it show up?
"95% fat-free" labels. Positive frames sell. Source: Wikipedia – Framing effect (psychology)
The Fix: Fix?
Restate the option in the opposite frame. If your preference flips, the frame was deciding. Source: Wikipedia – Framing effect (psychology)