What is loss aversion?
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The Bias: Why does losing $50 feel worse than finding $50 feels good?
Losses loom larger than equal gains. A core idea of prospect theory. Source: Wikipedia – Loss aversion
Where It Shows Up: Where does it show up?
Holding losing stocks too long. Selling would make the loss "real". Source: Wikipedia – Disposition effect
The Fix: Fix?
Reframe: would I buy this today at this price?. Judge positions on the future, not the purchase price. Source: Wikipedia – Loss aversion