What is the mere exposure effect?
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The Bias: Why does a song grow on you after a few plays?
Familiarity alone breeds liking. Repeated exposure increases liking. Source: Wikipedia – Mere-exposure effect
Where It Shows Up: Where does it show up?
Repetitive ads and brand logos. Brands pay for repetition. Source: Wikipedia – Mere-exposure effect
The Fix: Fix?
Ask whether you like it or just know it. Separate familiarity from quality. Source: Wikipedia – Mere-exposure effect