What is status quo bias?
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The Bias: Why do people keep the same bank, plan or provider for years?
Status quo bias: change feels risky even when it isn't. Sticking with the current option is a powerful default. Source: Wikipedia – Status quo bias
Where It Shows Up: Where does it show up?
Insurance renewals and phone plans. Companies price on the fact that few people switch. Source: Wikipedia – Status quo bias
The Fix: Fix?
Schedule a yearly "would I choose this today?" review. A review date makes switching a habit, not an effort. Source: Wikipedia – Status quo bias