Why do startups give big titles?
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The Unwritten Rule: Why do startups hand out titles like "VP"?
Titles are cheap compared to salary. Titles can substitute for pay at cash-poor companies. Source: Wikipedia – Title inflation
Who Decides: Who notices?
Future employers, who map you to their own levels. A big title at a tiny company often maps down a level elsewhere. Source: Wikipedia – Job title
How to Play It: How do you play it?
Describe scope and impact, not the title. Team size, budget and results translate across companies. Source: Wikipedia – Job title