What was wrong with Juicero?
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What Happened: What embarrassing discovery hit Juicero?
Its juice packs could be squeezed by hand. Reporters showed hands could squeeze packs about as well as the expensive machine. Source: Wikipedia – Juicero
Why: Why had nobody caught it?
The team engineered the machine without testing the simplest alternative. Over-engineering hid a missing core value. Source: Wikipedia – Juicero
The Lesson: The lesson?
Ask what job the product does that the simplest option can't. Value must beat the dumb alternative. Source: Wikipedia – Juicero