How did Slack start?
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What Happened: Before it was Slack, what was the team building?
An online game called Glitch. Slack began as the internal chat tool of Tiny Speck, whose game Glitch failed. Source: Wikipedia – Slack Technologies
Why: Why did the pivot work?
The team had already proven the tool by depending on it every day. They had months of real use of their own product before anyone else saw it. Source: Wikipedia – Slack Technologies
The Lesson: The lesson?
Watch what you build for yourself; it may be the real product. Internal tools solve real pains, which is a strong start for a product. Source: Wikipedia – Slack Technologies (origins in Glitch)