Why do most startups fail?
Show all answers
What Happened: What's often cited as a top reason startups fail?
No market need for the product. CB Insights' review of startup post-mortems found 'no market need' was the most cited reason, in 42% of them. Source: CB Insights – The Top 20 Reasons Startups Fail
Why: Why does it happen?
Founders build before talking to users. Assumptions go untested. Source: Wikipedia – Lean startup
The Lesson: The lesson?
Validate demand early and cheaply. Build-measure-learn loops. Source: Wikipedia – Lean startup