What is the foot-in-the-door technique?
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The Trick: Why does a survey start with "Just one quick question"?
Small yeses lead to bigger yeses. The foot-in-the-door technique: agreeing to a small request makes people more likely to agree to a larger one. Source: Wikipedia – Foot-in-the-door technique
Why It Works: Why do we keep saying yes?
We want to stay consistent with what we did before. Once we see ourselves as "someone who helps", saying no feels inconsistent. Source: Wikipedia – Commitment and consistency
How to Spot It: How do you spot the ladder?
Each request is slightly bigger than the last. Notice escalation: free quiz, then email, then trial, then plan. Judge the final ask on its own. Source: Wikipedia – Foot-in-the-door technique