Does store music make you buy more?
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The Trick: What can a store's background music change?
How long you stay and what you choose. In a classic supermarket study, French wine outsold German wine when French music played, and the reverse with German music. Shoppers rarely noticed. Source: North, Hargreaves & McKendrick – In-store music affects product choice (Nature, 1997)
Why It Works: Why does music work below awareness?
It sets pace and primes associations we don't notice. Tempo affects movement and familiar cues bring related ideas to mind. Source: Wikipedia – Priming (psychology)
How to Spot It: How do you resist it?
Decide what to buy before you go in. Decisions made outside the store are immune to in-store atmospherics. Source: Wikipedia – Impulse purchase